Beaver is a clothing company that produces and sells the best quality clothes made out of natural fabrics such as cotton, linen, hemp.
We do not want any animal to be harmed during the production of clothes this is why you will not find any leather, silk, wool or angora
wool products in our shop. We pay close attention to details in every step of the process of making your clothes. Overprints and
patterns are made by artists and designers working for Beaver.

To make the logo I used Didot Regular font and customised it. I decided to get rid of the serif look so I removed the thin lines at the end of the
letters. I said that I wanted Beaver to be a clothing company that do not want any animal to be harmed during the production of clothes.
That’s why I wanted to tell "be aware" that some clothing companies don't care about the environment. The name must be catchy, that's
why I compressed those words. The name is short, easy to remember and to pronounce and has very positive associations. It is a nice,
simple and modern logo with a refreshing blue shade, that makes a name of a cute animal, a herbivore.

ABOUT THE PROJECT

This is a personal project that I did to showcase many skills at the same time. First of all I came up with the idea for the project, then I created
the brand, the name, the logo, chose the colors. I made the online shop, desktop and mobile versions, then I put them in some mock ups.
I drew the illustrations of dumplings in Illustrator and made a seamless pattern of them. Then I couldn’t find the right mock ups to put the
patter on, so I used photo manipulation to put my illustrations into some photos of models. Then I created the presentation. I used Figma
to put together all of the pieces of the website, Adobe Illustrator to create the illustrations and Adobe Photoshop to combine all of
the elements into this presentation.

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