What:

An app. A planner and calendar with weather forecast and an update on air quality. 

Target group:

Busy young people who care about their health, especially women

The challenge:

Make an ap that is intuitive to use, simple and clean design so it’s easy to code

Who:

I created the whole design, chose the color palette, came up with the name, logo. It was created for
a group of programmers. I cooperated with them throughout the process. I had to make the design easy for
them to code, so TO-DAY was ready to download within a few days.

This is a planner so people use it to make “to do” lists. It’s also a calender so that’s why there’s a “day”. I wanted to
 put the words into a rectangle that is a similar size to the notebook size. The target group are young women who need to
 write down their busy schedule. The pink is feminine and the dark blue background makes using the app easy to the eyes.
It’s not as tiring as white sharp background.

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